I drive by this billboard almost every day. It has always seemed creepy to me, along with all the other American Apparel ads that have been posted here. Today I noticed it had been altered. I only wish they would have used brighter colors. It is a good start IMHO. One question though. How do you get the paint in the ballons? I figure they used a sugical tube/funnel type launcher, but filling up the ballons eludes me.